ATTENTION FABULOUS TALENT! SAVE THIS NUMBER IMMEDIATELY. 🙂
872-444-6445
THIS IS THE NUMBER YOU TEXT WITH EVENT QUESTIONS WHILE IN THE FIELD!
In-Store Events Guide (Read all tabs carefully, pretty please!)
*NOTE FOR MERCHANDISERS* If you are doing merchandising events, please read the in-store events guide, not all the info will pertain exactly to what you are doing, but it will be close, and you will get individual direction on merchandising programs.
1. CHECK-IN! 2. SETUP! 3. SAMPLE! 4. BREAKDOWN! 5. REPORTS & PICS! 6. CHECK OUT!
- CHECK IN:
- You will check in at your event location promptly at the start time listed in the popbookings app. DO THIS BEFORE YOU ENTER YOUR EVENT VENUE! To check in, you MUST have the popbookings app. You can view the handy slideshow we made with love, on the main training site page for more info on how to check in!
- Next, you’ll proceed into the store and head to the customer service desk to sign in and locate a manager from your product’s department.
- SETUP:
- Try to pin down a busy location for setup that’s preferably near the outer aisles and close enough to the product so that you can either reach it or at least point to it.
- Take photos of the shelves when you arrive, far enough back that the client can see exactly what level the product is located at and what is surrounding it.
- Gather the products you need to do the demo and count what’s on the shelves AND in the back. You are totally fine to go in the back of the stores to count product yourself, as long as a staff member says it’s ok and directs you to the product.
- Set up your table VERY nice and neat. Stores and clients see the events, pop in from time to time, and see photos, and do complain if things are sloppy. (We get complaints if branded items are not facing so consumers can read them, table clothes are crooked, trash is on a table, the tablecloth is dirty or gross, etc. from both stores and clients.)
- If you’ve been instructed to purchase the product you are sampling, do so AT THE END of your event.
- Please view the notes on good and bad table set ups below. 🙏🏼
- SAMPLE:
- Do your demo and SELL SELL SELL! Don’t forget to pay attention to see if you incentives! Our clients expect results and so do we, and we like to reward those of you who sell well!
- Talk to EVERY person you see!
- Do NOT put out a million samples at once. 5-10 is a good number! Clients don’t like seeing a TON of samples sitting out on a table.
- BREAK DOWN:
- Your breakdown time is included in your scheduled time.
- WHAT SHOULD YOUR BREAKDOWN TIME BE?
- For those of you that are cooking anything, your breakdown should be approximately 15 minutes. If you are dry sampling a simple snack like popchips or SuperSeedz, it will not take you more than 10 minutes to break down.
- Do not abuse this and try to break down 45 minutes early or something, stores and clients DO complain about these things to us when it happens. Booooo….
- Count inventory so you can subtract what is left from your starting count to get accurate sales numbers for your report.
- If you are demoing a product where you need to purchase product, head to the cash register and “purchase” your items.
- If you have expenses, you will enter in the amount and info and upload a photo of the receipt when you submit your report, it’s all on the same webpage now! 👍
- SUBMIT EXPENSES, REPORT & PICS ON OUR WEBSITE:
- Fill out your report & pre-approved expenses, report and photos DURING your last 5-7 minutes of your shift time! This and the next step should be the LAST thing you do during your shift, from your phone, that way you’re paid for your time! THIS IS MANDATORY. Please do not abuse the amount of time needed to fill out a report. Most of them can be done in 5-7 minutes. Be sure to go over your report BEFORE you work your event so that you gather all the needed info and the report goes smoothly. Inventory counts are always needed!
- MANDATORY PHOTOS
- Always submit a photo of receipts for expenses you incurred.
- During your event, take one of you AT the table with a lovely setup.
- One of the shelves when you arrive.
- One of the shelves when you leave.
- You do not need to take photos of consumers.
- Reports & photos are due immediately and late reports will result in us holding or deducting your pay. 🤑
- CHECK OUT:
- Check out using the popbookings.
- IF YOU DON’T CHECK OUT, WE CANNOT HELP BUT THINK YOU MIGHT HAVE LEFT EARLY. We have a zero tolerance policy for this… sowweeeeee.
- REPORTS, PHOTOS & EXPENSES ARE DUE DURING THE LAST 15 MINUTES OF YOUR SCHEDULED SHIFT.
MOST IMPORTANTLY, HAVE FUN! =)
We appreciate you!
SALES TIPS:
- Ask open ended questions! An example would be, “What factors do you consider when buying snacks?” or “What do you consider when buying a cut of meat?” People generally love to talk about what they do and WHY they do it, then just let them tell you and you have exactly the info you need to sell them. This takes out the guesswork! You can skip ALL other details about the product / brand and tell them just what is important to their needs.
- Don’t ask people if they want to try a sample repeatedly like a broken record, feel each consumer out, compliment their shoes, relate with them on something else to gain their trust. OR, just tell them to try a sample, don’t ask! Just reach out and hand it towards them as they approach and say, “Here you go!!”
- Hand the product towards them in the end. If they try it and say, “Oh wow, I really like that!” Then hand them the product instantly and say, “Isn’t it delish! Here you go!” Gets ’em every time! 😉
- Don’t just let people try something and assume they’ll either like it and buy it, or they won’t. THEY NEED TO BE SOLD TO – BUT IN AN ORGANIC WAY! You don’t need to be pushy. You can just tell them why you love it and how you use it. Be passionate and excited about how awesome the product has made your life. You can use your own style, but share some important/interesting facts about the product while they are tasting it and explain what and when you use it for. They’ll be much more inclined to buy because you’re actually giving them the reasons they would buy it for.
- GO INTO EVERY EVENT WITH A 100% POSITIVE ATTITUDE.
PLEASE READ AND MAKE SURE YOU UNDERSTAND EVERYTHING AND DON’T HESITATE TO REACH OUT WITH QUESTIONS!
*NOTE* These are the standard attire rules unless you have had SPECIFIC, direction communicated to you on a specific brand.
- SHOES:
- ALWAYS wear closed toed shoes, preferably black.
- NO “sneakers”
- A black, brown, white, or grey pair of shoes are fine. Cute leather winter boots or something of that nature are fine also.
- ALWAYS WEAR A HAT OR HAIRNET.
- If you are given a branded hat, you MUST wear it at all times.
- If you are NOT given a branded hat, you must:
- ALWAYS TAKE A NEUTRAL COLORED HAT OR HAIRNET OF YOUR OWN IN THIS CASE.
- Hats do NOT have to be baseball cap style only. If you want approval, just send your manager a photo of the hat in question and they will let you know if it’s appropriate.
- You should always tie your hair back.
- TOPS:
- ALWAYS WEAR BRANDED APPAREL IF GIVEN TO YOU.
- If you have a branded shirt provided by the client, you are welcome to layer under it and wear an open sweater that still shows the brand to keep you warm.
- IF NO BRANDED TOPS ARE PROVIDED:
- Simply wear a neutral colored top with NO PRINTS OR DESIGNS.
- No mid-drift or sleeveless shirts or tank tops in stores. (even if the client provides you with a tank, you must wear something over it.)
- ALWAYS WEAR BRANDED APPAREL IF GIVEN TO YOU.
- BOTTOMS:
- Nice Black Pants. IF IN WHOLE FOODS: Dark, nice, clean denim is ok. MUST be dark and not worn. Worn jeans look horrible in most clients eyes and Whole Foods and most retailers do not allow it. So NO holes, tears, or rips of any kind allowed.
- You may wear black pants or black jeans as another option if you’d like.
- NO LEGGINGS. EVER. AT ANY OF OUR EVENTS.
- NO shorts, dresses or skirts in stores.
SUPPLIES YOU ARE RESPONSIBLE FOR PURCHASING:
- Gloves – You should ALWAYS be wearing gloves no matter what you are sampling and you should always have your own gloves. However, if you forget them, you can usually get a pair from prepared foods or the meat department, or any other dept. that has gloves, if your very kind and apologetic about it. DO NOT EVER ASK A MANAGER OR A DEMO COORDINATOR FOR GLOVES! They complain to us EVERY time this happens, no matter what location.
- Hair covering – YOU MUST ALWAYS BRING A HAT OR HAIRNET
- Black, white, or neutral colored CLOTH tablecloth (plastic is not acceptable)
- Table NO LARGER than 4′
- At times, you may need to provide other supplies and we will let you know what those are in the description of your events on popbookings should you need to supply anything, that way you know before you sign up for an event. If you sign up for an event, we assume you’ve read the full description and know what you need to provide.
- SEND YOUR FOOD HANDLERS CERT TO EVENTS@BRANDGREET.COM. If you don’t have one, you can obtain one at www.servsafe.com and use the coupon code MCDSTARTERS for a discount. =)
If you show up to an event without these supplies, the stores can and will charge us a fee if you use their table or supplies.
SUPPLIES WE ARE RESPONSIBLE FOR:
- Sampling cups, toothpicks or plates
- Decorative items
- Special supplies for the demo
NEED HELP FINDING THE BEST, MOST AFFORDABLE SUPPLIES? WE’VE RESEARCHED THEM FOR YOU! CLICK THROUGH THE SLIDE SHOW BELOW AND YOU WILL FIND LINKS TO PURCHASE AS WELL.
We know you’re all perfect and amazing in every way. And for that, we’ll always love you. ♥ But JUST IN CASE you ever get a wild hair (or hare?) up your… well, you know… just stay calm, go to work and do what you’re supposed to do.
NO NO’S (Yes, we’ve been notified of people doing EVERY single one of these things, or have seen it with our own two eyes.)
- No using WFM paper bags as trash cans
- No sitting down
- No bringing chairs
- No sampling ANYTHING with your bare hands
- No leaving the store with empty shelves (unless you’ve sold out). Always stock up!
- No painting your nails (yep, an actual occurrence)
- No stealing, not even temporarily (especially no stealing nail polish to use to paint your nails at your table)
- No sitting out a TON of samples at once – 5 to 10 is plenty
- No bringing pets
- No bringing boyfriends or girlfriends and making out in the aisle (yes. seriously.)
- No eating at the table
- No taking breaks on shifts less than 4 hours
- No leaving your table unattended (not only are we liable for injuries or accidents, so are you, personally, because you’re an independent contractor. So stay by your table for Pete’s sake!)
- No smoking
- No cart races
- No drugs
- No leaving your hair down (no one wants to eat it)
- No extensive talking with store employees
- No VERY LONG talks with customers that cause you to neglect sampling many other consumers
- No bringing your children
- No swearing or offensive language or remarks
- No hiding behind your table acting like you’re busy for 20 minutes at a time
- No lying about brand info – direct people to the brand’s website if you don’t know an answer
- No sloppy setups
- No arriving late
- No phones out EVER for any reason while you’re at your table
- No pagers out
- No jumping jacks or other exercises
- No costumes
- No touching your face, hair, or clothing
- No kissing babies (that could get awkward)
WE HAVE A ZERO TOLERANCE POLICY FOR CANCELLATIONS. You are contracted to:
- Work the events you are booked on, unless an emergency arises – in the event that you cancel or do a no-call no show without documentation of an emergency, you will never be able to work with Brand Greet again and may suffer damages of any costs that occur because of your failure to show up to the event(s) you were booked on. In many instances, you are the only person with a kit that can work an event. If you cancel, not only do we have to scramble to replace you, but then we’ve got to spend more money on a kit and shipment of the kit, and rush ship it, or on special day of deliveries, which you may be liable for if you cancel. Your contracts state that we can hold you liable for damages that result from this type of situation, and if we have to, we will take action.
- Follow all rules of a store or event space set forth (such as Whole Foods, Mariano’s, Albertson’s, etc). They almost always say NO PHONES out. We’re ok with you using your phone to take a few photos, but that is all. Otherwise it should be out of sight.
- Be a positive, inviting, knowledgeable promotional model for various brands. This means you are a little bit of everything all rolled into one, a sales person, a marketer, a crowd gatherer, an actor, customer service, and more! You wear many hats! If you are ever found to not fulfill your duties here, action may be taken. This may include having below average sales consecutively with no reason, if we hear bad feedback from a store on anything, if you are not clean, not timely, just stand next to the table without a smile, don’t study your products, etc. This should all be common sense.
And just to shed some extra light on cancellations, when you cancel, not only does it cause a LOT of stress on our end, potential client loss, frantic scrambling, time loss, profit loss and so on, many grocery stores actually charge us fees if we cancel a demo last minute! Can you believe it!? They look at it as a waste of their valuable time as well. They coordinate with us, and with the buyers, AND buy extra product for us. Stores get very upset when we cancel and they’ve stocked their shelves with extra product. This is really bad for the relationships with the clients and the stores. That is why it’s stated in your contracts that you may be liable for such fees or any other damages we incur and we may seek restitution.